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Case study

Gynocup

  • Research
  • UI UX design
  • Prototyping
  • Shopify development

Gynocup, offers premium menstrual cups and feminine hygiene products. Their mission is to provide safe, eco-friendly, and comfortable female hygiene solutions that empower women to lead healthier, more sustainable lives.

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

Gynocup needed to establish a user-friendly, informative digital platform to showcase its premium menstrual cups and feminine hygiene products. The challenge was to communicate the brand’s commitment to safe, eco-friendly, and comfortable solutions, empowering women to lead healthier, more sustainable lives while making product discovery and education seamless.

  • Analyzed the needs of modern women seeking reliable, eco-conscious menstrual hygiene alternatives.
  • Identified gaps in digital engagement, product education, and ease of navigation on the existing platform.
  • Complex User Experience – The existing website had a cluttered UI, making it difficult for users to navigate and find the right products.
  • Benchmarked best practices in women’s healthcare e-commerce to inform a strategy focused on education, trust, and conversion16.

We optimized Gynocup’s digital presence by:

  • Designing an intuitive, visually appealing website that highlights the benefits of menstrual cups and related hygiene products.
  • Streamlining navigation and product categorization for easy discovery and selection.
  • Showcasing educational content on menstrual health, sustainability, and product usage to build trust and empower users.
  • Integrating features to encourage returning customers and foster a loyal community.

Results

Our solutions led to significant improvements in Dermatouch’s digital presence, customer engagement, and sales performance:

  • 28% Increase in Returning Orders – Improved customer experience and personalized recommendations resulted in higher retention.
  • 20% Increase in Sales – A seamless e-commerce journey and optimized product discovery led to higher conversions.
  • 31% Increase in Conversions – Enhanced trust elements, UI/UX improvements, and AI-powered personalization boosted overall engagement and checkout success rates.

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