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Case study

Captain India

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Captain India is a leader in pet safety and wellbeing solutions, offering innovative products like GPS trackers and NFC QR tags to ensure the security and happiness of pets. Their 24/7 Pet Safety Station provides continuous monitoring and support, while their connected ecosystem includes services from pet walkers to veterinary care.
DERMATOUCH lip balm with Vitamin C and SPF 30+, shown with outer packaging on a light green background

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

Captain India needed to strengthen its digital presence in the pet wellbeing sector by effectively showcasing its innovative products, such as GPS trackers and NFC QR tags. The primary challenge was to enhance user experience, build trust with pet owners, and establish Captain India as the go-to platform for advanced pet care solutions.

  • Analyzed the needs of modern pet owners seeking reliable safety and wellbeing solutions for their pets.
  • Identified gaps in product education, user navigation, and digital engagement on the existing platform.
  • Benchmarked best practices in pet care technology to inform a strategy focused on trust, ease of use, and comprehensive service offerings.

We optimized Captain India’s digital strategy by:

  • Designing a user-friendly, visually engaging website that highlights the benefits of GPS trackers, NFC QR tags, and the 24/7 Pet Safety Station.
  • Streamlining navigation to help pet owners easily access information and services, from pet walkers to veterinary care.
  • Building trust through clear communication of product features and the brand’s commitment to pet safety and happiness.
  • Integrating features to encourage repeat visits and foster a connected pet care ecosystem.

Results Achieved:

By leveraging a data-driven digital strategy, Captain India successfully strengthened its brand presence, educated pet owners on smart safety solutions, and drove significant business growth.
  • 📊 30% Increase in Sales – Optimized digital strategy led to higher revenue.
  • 📈 15% Increase in User Sessions – Improved website engagement and user retention.
  • 🚀 27% Increase in Conversions – Streamlined checkout and persuasive content boosted sales.
DERMATOUCH lip balm with Vitamin C and SPF 30+, shown with outer packaging on a light green background
DERMATOUCH lip balm with Vitamin C and SPF 30+, shown with outer packaging on a light green background

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