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Case study

Dermatouch:

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Dermatouch specializes in Dermocosmetics, delivering science-backed skincare solutions designed to address a variety of skin concerns, including acne, aging, pigmentation, and sensitivity. Each product is developed through rigorous research and clinical testing, ensuring high efficacy and long-term skin health benefits.

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

We aimed to optimize Dermatouch’s digital strategy by:

  • Developing a user-centric platform that enhances customer experience and simplifies the skincare journey.
  • Integrating seamless e-commerce functionalities to improve user navigation and streamline the purchase process. Enhancing customer engagement with an intuitive interface, ensuring ease of access to dermatological advice and skincare education.
  • Driving digital transformation through advanced UI/UX design, website optimization, and conversion-focused strategies.
  • Leveraging Data-Driven Insights – Implementing analytics and AI-driven recommendations to personalize user experiences, optimize product suggestions, and enhance customer retention.
  • Enhancing Brand Presence – Strengthening Dermatouch’s online identity through cohesive branding, SEO optimization, and content marketing strategies that drive organic traffic and customer loyalty.

Despite being a promising brand in the skincare industry, Dermatouch faced several digital challenges:

  • Low Customer Retention & Engagement – Users lacked an interactive platform that offered personalized skincare recommendations and expert guidance.
  • Integrating seamless e-commerce functionalities to improve user navigation and streamline the purchase process. Enhancing customer engagement with an intuitive interface, ensuring ease of access to dermatological advice and skincare education.
  • Complex User Experience – The existing website had a cluttered UI, making it difficult for users to navigate and find the right products.
  • Inefficient E-commerce Performance – High cart abandonment rates and low conversions due to a lack of trust-building elements and streamlined checkout processes.

To overcome these challenges, Lise Infotech implemented technology-driven solutions to enhance Dermatouch’s digital strategy and e-commerce performance:

  • Revamped the UI/UX for a Seamless Customer Journey Designed a modern, intuitive, and mobile-friendly interface that made product discovery and navigation simpler and more engaging.
  • Optimized the E-commerce Funnel Implemented trust-building features such as customer reviews, secure payment gateways, and seamless checkout to reduce cart abandonment rates. Enhanced the product pages with detailed descriptions, before-and-after images, and educational content to boost purchase confidence.
  • Integrated Advanced Analytics & Performance Tracking Implemented data analytics tools to track customer behavior, engagement rates, and conversion patterns, allowing Dermatouch to refine its marketing strategies.

Results

Our solutions led to significant improvements in Dermatouch’s digital presence, customer engagement, and sales performance:

  • 28% Increase in Returning Orders – Improved customer experience and personalized recommendations resulted in higher retention.
  • 20% Increase in Sales – A seamless e-commerce journey and optimized product discovery led to higher conversions.
  • 31% Increase in Conversions – Enhanced trust elements, UI/UX improvements, and AI-powered personalization boosted overall engagement and checkout success rates.

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