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Case study

Dotokids:

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Dotokids specializes in creating trendy, durable, and comfortable leggings and joggers exclusively designed for children. By blending playful designs with high-quality fabrics, Dotokids ensures that kids enjoy unrestricted movement and all-day comfort, making their outfits perfect for every adventure.
Playful DOTO KIDS logo representing a fun and modern kidswear brand

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

Doto Kids needed a vibrant, user-friendly online store to effectively showcase their stylish, comfortable leggings and joggers for children. The challenge was to highlight playful designs and exceptional comfort while enhancing the shopping experience for parents in a competitive kids’ clothing market.

Despite its unique and stylish product line, Dotokids encountered several hurdles in its digital journey:

  • Low Online Engagement & Brand Visibility – The brand struggled with minimal online traffic and lacked a strong digital identity.
  • Cluttered Website Design – The previous website lacked an engaging layout, making it difficult for users to explore products.
  • High Cart Abandonment Rates – A complex checkout process and insufficient product details led to missed conversions.
  • Ineffective SEO & Content Strategy – The website lacked optimized content, making it difficult to rank on search engines and attract organic traffic.
  • Limited Social Proof & Trust Signals – The absence of customer reviews, testimonials, and trust badges reduced consumer confidence and impacted conversions.

We optimized Doto Kids’ digital presence by:

  • Designing a lively, intuitive website that highlights the brand’s playful and comfortable product range.
  • Streamlining the user journey to make browsing and purchasing easy and enjoyable for parents.
  • Emphasizing product benefits and unique selling points through engaging visuals and clear messaging.
  • Integrating features to encourage repeat purchases and build customer loyalty.

Results Achieved:

Through strategic digital transformation and customer-first improvements, Dotokids successfully strengthened its online presence, enhanced the shopping experience, and boosted sales performance—positioning itself as a go-to brand for stylish and comfortable kids’ apparel.
  • 📊 28% Increase in Sales – Improved website usability and targeted marketing efforts drove more purchases.
  • 📈 21% Increase in Returning Orders – A better shopping experience and personalized offers led to higher customer retention.
  • 🚀 39% Increase in Orders – Streamlined checkout and trust-enhancing features resulted in more completed transactions.
Dotokids website redesign for kids’ clothing brand showcasing colorful, playful theme and energetic visuals
Dotokids website redesign for kids’ clothing brand showcasing colorful, playful theme and energetic visuals

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