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Case study

Kaze Living

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Kaze Living is a farm-to-fork company delivering fresh hydroponic greens across Delhi NCR. Committed to sustainability, the brand offers chemical-free produce with living roots, packaged without plastic, ensuring a healthier, eco-conscious lifestyle for consumers.

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

Our goal was to enhance Kaze Living’s digital presence by:

  • Creating an Intuitive, User-Friendly Shopping Experience: Developed a seamless, mobile-optimized e-commerce platform for easy product discovery and checkout.
  • Highlighting Product Benefits & Sustainable Practices: Integrated detailed product pages showcasing the benefits of hydroponic farming.
  • Boosting Customer Engagement & Retention: Implemented a subscription model for recurring orders, encouraging long-term customer loyalty.
  • Driving Growth Through Digital Optimization: Improved SEO for better visibility and organic traffic.
  • Introduced targeted email campaigns and social media strategies to drive sales and engagement.

Despite offering premium, organic produce, Kaze Living faced key digital hurdles:

  • Limited Brand Awareness – Needed to attract a larger audience interested in farm-fresh greens.
  • Educating Customers on Hydroponics – Many consumers were unfamiliar with the benefits of hydroponic farming.
  • Customer Retention – Encouraging repeat purchases was a challenge in the fresh produce market.
  • Optimizing Online Sales – The existing e-commerce flow had friction points leading to drop-offs.
  • Building Trust & Transparency – Customers needed assurance about the quality, sourcing, and sustainability of hydroponic produce.
  • Limited Local Reach – Expanding delivery and distribution networks to reach more customers efficiently was a challenge.

To overcome these challenges, we strategically optimized Kaze Living’s digital presence with:

  • A Modern, Engaging Website Experience: Designed a visually appealing, easy-to-navigate platform for a frictionless shopping journey.
  • Educational & Trust-Building Content: Developed an interactive FAQ section explaining hydroponic farming benefits.
  • Subscription & Loyalty Programs for Retention: Introduced subscription-based ordering for hassle-free repeat purchases.
  • SEO & Digital Marketing for Growth: Optimized product pages and blog content to improve search rankings.

Results Achieved:

Through strategic digital transformation and customer-first improvements, Kaze Living successfully expanded its reach, educated consumers, and boosted sales—positioning itself as a leader in sustainable, farm-fresh produce.
  • 📊 40% Increase in Website Sessions – Enhanced SEO and content strategies led to higher traffic.
  • 📈 31% Increase in Returning Orders – Subscription models and engagement tactics improved retention.
  • 🚀 38% Increase in Sales – Optimized shopping experience and digital marketing drove revenue growth.

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