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Case study

Orthojoy:

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Ortho Joy provides pain relief solutions for foot care, offering a range of orthopedic footwear, supportive accessories, and topical applications designed to enhance mobility and ensure long-term comfort. With a focus on ergonomic design and medically approved materials, Ortho Joy’s products help users alleviate foot fatigue, improve posture, and support daily activities with ease.
LISE Infotech website redesign project for Orthojoy, highlighting orthopedic footwear and modern UI

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

To establish a strong digital presence and improve e-commerce performance, the following strategies were implemented:

  • Developing a User-Friendly Digital Platform: Designed an intuitive and mobile-optimized website for a seamless shopping experience.
  • Optimizing the E-Commerce Experience: Enhanced product pages with detailed descriptions, size guides, and customer reviews.
  • Strengthening Customer Engagement & Education: Introduced informative content on foot care, orthopedic benefits, and proper footwear selection.
  • Enhancing Brand Trust & Online Visibility:
    Implemented SEO best practices to improve search rankings and drive organic traffic.
  • Conducted in-depth analysis of Ortho Joy’s target audience and market positioning in the orthopedic footwear industry.
  • Identified key pain points in the existing digital journey, including limited patient education, lack of engaging content, and suboptimal user navigation.
  • Benchmarked best practices in digital health and e-commerce to inform the strategy for improved engagement and conversion.

We optimized Ortho Joy’s digital presence by:

  • Developing a user-centric platform to enhance customer experience and simplify the process of finding pain relief solutions.
  • Integrating seamless e-commerce functionalities to improve user navigation, streamline the purchase journey, and increase accessibility to orthopedic products and educational resources.
  • Driving digital transformation through advanced UI/UX design, website optimization, and conversion-focused strategies to build trust and support product discovery.

Results Achieved:

Through strategic digital transformation and customer-first improvements, Ortho Joy successfully strengthened its online presence, enhanced customer experience, and boosted sales performance—positioning itself as a trusted leader in orthopedic footwear solutions.
  • 23% Increase in Website Sessions – Improved UI/UX and SEO strategies attracted more visitors.
  • 17% Increase in Returning Orders – Personalized recommendations and customer engagement efforts led to higher retention.
  • 36% Increase in Orders – A simplified purchasing process and trust-building elements boosted overall conversions.
LISE Infotech website redesign project for Orthojoy, highlighting orthopedic footwear and modern UI
LISE Infotech website redesign project for Orthojoy, highlighting orthopedic footwear and modern UI

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